The outbound segment did good business at Tet, with one travel company obtaining a growth of up to 50% compared to previous holidays. Most tourists prefer close destinations, especially Cambodia, but travel firms also sold long-distance tours such as those to the U.S., South Korea and Japan.
In related news, the Government has approved a national action program of the tourism industry in 2013-2020 in which total revenue is projected at US$18-19 billion in 2020. The content of the program has already been posted on the Government’s web portal.
In the program, the local tourism industry should attract 7-7.5 million international visitors and 36-37 million domestic tourists with total income of US$10-11 billion by 2015. And the industry by 2020 would serve 47-48 million local tourists along with 10-10.5 million foreigners.
According to the Vietnam National Administration of Tourism (VNAT), the country in 2012 welcomed 6.84 million foreign visitors, up 9.5% against 2011, and 32.5 million domestic travelers, a surge of 8% year-on-year. The industry’s total revenue reached about VND160 trillion, or around US$7.6 billion last year, a year-on-year growth of 23%.
To achieve the high growth target in the next few years, the industry will focus on improving the quality of tourism products. As such, unique products will be developed by the industry in line with different markets, with at least five to six typical tourism products for key foreign markets and three to four products for local tourism annually.
In the years to come, sea and islands tourism, cultural tourism, community tourism and ecological tourism activities will be given priority for development based on the national program.
Notably, the Government as per the program will create favorable conditions for travel agencies to jointly develop products. Companies having the same key market or launching demand stimulation programs via business ties with air carriers, services providers and shop owners will be given State support as well.