Hotels, restaurants in Vietnam take advantage of year-end parties

To celebrate the year-end and lunar New Year holidays, restaurants and hotels offered and are still offering numerous attractive gastronomic programs but the number of clients booking large-scale parties has diminished.

However, in high-profile and luxury hotels, food programs with entertainment shows priced at a few million dong still lured a lot of customers to countdown to 2014.

On New Year’s Eve, most of the swanky hotels in downtown HCMC, especially the ones where visitors could admire the fireworks display, were full to the brim.

The five-star Rex Hotel had a record number of guests, up to 1,000 diners, enjoying food, admiring entertainment shows and the fireworks display with tickets priced at nearly VND3 million per person.

Other hotels revealed they pocketed more than VND1 billion on dining services on the last day of 2013 and are now preparing fascinating programs for Tet.

Year-end season is the most popular time of the year for dining services of hotels and restaurants, so many of them had to map out programs two months in advance.

Guests who splashed out on entertainment and accompanied food programs costing  millions of dong per ticket were foreigners and locals alike.

They did not celebrate alone, though, but enjoyed with family and friends. This factor lifted up revenue on dining services at hotels during the occasions of Christmas and New Year.

“The proceeds from the dining service on New Year’s Eve seized 60% of the total revenue. From now until Tet, we are going to get busier serving guests interesting meals for weddings and Lunar New Year celebrations,” said Nguyen Anh Vu, general director of the five-star Majestic Hotel.

However, the joy has not spread throughout the industry with many smaller restaurants suffering from revenue and lack of large-scale parties.

Large-scale companies this year have not been hosting large parties freeing up space for smaller companies.